Cesar “Matchy Matchy” Campaign
Famous Dog food brand Cesar introduced a star-studded holiday campaign for 2016. "Matchy-Matchy," created by advertising agency AMV BBDO, features a series of short-form videos, engaging social content, support from celebrities and social influencers, and a contest giving dog owners a chance to get matchy-matchy with their furry friends.
Cesar "Matchy Matchy" Sweater Kit (manufactured by SAVVY) matching sweaters, belly bands, stickers, welcome card, and packaging.
SAVVY, and long time partner Double Six Design, were called upon to produce the “Matchy Matchy" holiday sweater set kit and deliver them to each contest winner. SAVVY tackled a list of assignments, from producing the knit sweaters, structurally designing and producing the packaging, and its contents, kitting and fulfillment.
The time to execute was short to say the least. Finding a workable solution, with deadline in mind, required SAVVY to produce the sweaters in North America with one of the few remaining knitting companies in business today. SAVVY navigated the preparation of designs for manufacturing, color selection, quality control, and kept tabs throughout the manufacturing process resulting in super-cute sweaters exceeding the client’s expectations.
During this time, SAVVY also structurally designed the packaging, and produced all the printed components needed for the campaign. Final push, was assembling these cute gift boxes and sending them on their way to grateful pet owners. As promised, SAVVY was able to complete the tasks on time and on budget, a hallmark of their reputation.
This campaign not only supplied Cesar’s customers and their pets with a fun, matching holiday sweater set, but also provided a great way to unite their beloved animal with a fun tradition enjoyed by all!
From this campaign, sweet, furry family members were able to easily join in on the jolly, holiday fun with the warm, fun sweater for them to match with their owners from many great designs, making it impossible not to take their pet to all the trendy holiday parties!
With years of know-how and a network of global manufacturing partners, SAVVY is eager to make your project a reality with utmost efficiency. Prepared to anticipate your questions and move your project smoothly from your vision to finished product. Breathe easy as SAVVY handles the details, from concept to completion, so you don’t have to.