Tune in for SAVVY’s Color Commentary

Tune in for SAVVY’s

Color Commentary


Bob Thompson

Tarlow “Invention idea to consumer product”

by Bob Thompson, Savvy Print Solutions on August 18, 2017

13 TIPS TO A SUCCESSFUL CONSUMER PRODUCT
Does your new invention idea have what it takes to be a successful consumer product? Use this list of successful product traits to find out.


Andreanna Thompson

Cesar “Matchy Matchy” Campaign

by Andreanna Thompson, Savvy Print Solutions on July 14, 2017

PARTNERSHIP WITH DOUBLE SIX DESIGN & AMV BBDO
Famous Dog food brand Cesar introduced a star-studded holiday campaign for 2016. "Matchy-Matchy," created by advertising agency AMV BBDO, features a series of short-form videos, engaging social content, support from celebrities and social influencers, and a contest giving dog owners a chance to get matchy-matchy with their furry friends.


Andreanna Thompson

Cesar “Feed-the-Friendship” Campaign

by Andreanna Thompson, Savvy Print Solutions on June 29, 2017

PARTNERSHIP WITH DOUBLE SIX DESIGN & AMV BBDO
Dog food brand Cesar launched a fun, and very informative, marketing campaign for 2015. “Feed-the-Friendship," created by advertising agency AMV BBDO, featured a fully integrated, interactive campaign that allowed the consumer to find out where their pet comes from and his/her backstory, all from a site that is fun, engaging and simple to use.